Connect
Shopify and supported engagement systems provide the evidence.
PRODUCT
Your strategy, applied customer by customer.
Your team sets the goal, rules, budget, and approved copy. Applied handles the next decision for each eligible customer.
OPERATING MODEL
Govern first. Automate second.
Define
Set the outcome, protections, budget, and approved playbook.
Review
Inspect decisions in Shadow mode without sending.
Run
Applied decides nightly and measures against business as usual.
LIFECYCLE STUDIO
A journey that changes with the customer.
Decide whether to educate, remind, recommend, or stay silent as customer evidence changes.
- First-to-second purchase
- Replenishment
- Repeat growth
Journey decision
GoalSecond purchase
Customer stateDay 21, education viewed
DecisionRecommend next product
OfferNone
CAMPAIGN STUDIO
One brief. Different decisions.
Choose the audience, channel, timing, and offer depth for each customer within one commercial campaign.
- Exclude recent buyers
- Protect service cases
- Reserve discounts
Campaign brief
MomentFestive launch
AudienceEligible customers
ChannelBest approved fit
OfferOnly when justified
PULSE
A result your team can defend.
See outcomes, costs, and estimated lift with the evidence status attached.
- Business-as-usual control
- Shopify order reconciliation
- Clear evidence status
Measurement readout
BaselineBusiness as usual
OrdersObserved
CostsObserved
LiftEstimated when ready
CONTROL
Automation inside approved boundaries.
Every send, suppression, and deliberate silence carries a reason.
- ✓Approved playbook and templates
- ✓Touch and quiet-hour limits
- ✓Channel and offer budgets
- ✓Protected products and customer states
- ✓Decision records
- ✓Kill switches
STACK FIT
Keep the plumbing. Add the judgment.
Shopify remains the source of truth. Your engagement tools keep delivering. Applied decides and measures.
01Shopify
02Applied Retention
03WhatsApp and email
See Applied decide across one journey.
Bring the retention outcome that matters now.