LEGAL
Privacy Policy
Effective date: August 26, 2026
Who we are
Applied Retention ('we', 'us') provides customer decisioning software for consumer brands. This policy explains how we handle information on this website and in our service.
Information we collect
Contact details you submit through our forms: name, email, and company. For brands using our product, we process first-party commerce and engagement data on the brand's behalf, as a data processor, solely to provide the service.
How we use information
To provide and improve the service, respond to inquiries, and communicate with you. We never sell personal data, and we never use customer data to train models for anyone else.
Data security
Data is encrypted in transit and at rest. Access is limited by role and audited.
Data retention
We keep information only as long as needed to provide the service, and delete it on request.
Your rights
You may request access, correction, or deletion of your information at any time by emailing hello@appliedretention.com.
Changes to this policy
We may update this policy as our service evolves. We will post changes on this page and update the effective date above.