AI DECISIONING FOR RETENTION AND LIFECYCLE MARKETING
Make every marketing message count.
Applied Retention sits on top of the marketing tools you already run, studies each customer, and decides the best action every day.
Built for Shopify brands using WhatsApp and email.THE PROBLEM
More sends do not create better retention.
Most platforms automate delivery. Your team still carries the hard decisions.
Too much volume
Broad journeys contact customers who need nothing.
Too much discounting
Coupons reduce margin when the customer was ready to buy.
Too much credit
Attribution counts orders that messaging may not have caused.
HOW IT WORKS
One goal. Clear rules. A decision for every customer.
Set the goal
Choose the outcome, audience, budget, and limits.
Approve the playbook
Review decisions and copy in Shadow mode before launch.
Decide and measure
Applied acts through your stack and compares results with business as usual.
THE PRODUCT
Decisioning across the retention calendar.
Three focused surfaces. One governed system.
LIFECYCLE STUDIO
Always-on decisions
Adapt education, replenishment, recommendations, and silence to each customer.
See Lifecycle StudioCAMPAIGN STUDIOCommercial moments
Turn one brief into the right audience, channel, timing, and offer depth.
See Campaign StudioPULSECredible measurement
Separate attributed revenue from estimated lift against business as usual.
See PulseMEASURE WHAT CHANGED
Attribution says what happened after a message. Applied asks what happened because of it.
A standing control group continues on business as usual. Pulse compares outcomes, discounts, and messaging costs before it estimates lift.
Business as usualApplied decisioning
OrdersObserved
Discount costObserved
Messaging costObserved
Incremental liftEstimated when evidence is sufficient
If the evidence is weak, Pulse says so.
FAQ
Straight answers.
Do we replace our current platform?+
No. Applied adds decisioning above supported tools in your stack.
Does AI write live messages?+
No. Your team approves the playbook and customer-facing copy. Live sends use approved templates.
What if Applied cannot decide safely?+
It does not send.
How do you measure impact?+
Against a standing group that remains on business as usual.
Bring one retention goal.
See how Applied would decide, control, and measure it.